By: Rvill Raiven V. Binuya
The first and the biggest instagrammable retail and food concept store is here in the Metro! Get to shop from different local online and homegrown brands, shoot and take photos on different insta-worthy spots, and dine in your new happy place, Paragon by The Penthouse, located at South Main Mall in SM Mall of Asia.
The 426 square meter space turned into aesthetic and instagrammable store has been selling all sorts of items from over 100 local online and homegrown brands like Coco x Fifi, Hidden Gems, The Modern Folk, Seventh Street, The City Shoes, Hey Candy, Hello Gorgeous, Llois Clothing and Hapee Jonee, to name a few. Now you can shop trendy pieces from local online brands in one place. Just make sure to check every shelves and racks for fresh finds! From clothes, bags, shoes, perfumes, accessories, skincare and makeup, you’ll be sure to find something.
Launched August 16, 2019, The Penthouse’s newest and 6th branch, Paragon, was founded by five aspiring young entrepreneurs whose goal is to help local online and homegrown brands market their business. “We decided to create The Penthouse for our items since each of us have different online brands. At the same time, to help the online brands have an additional exposure by displaying their items at the stores. As of this date, we have 5 branches across Metro Manila excluding Paragon.“, Candie Salavador said, one of the founders of Paragon by the Penthouse.
The store is bursting with colors, patterns, and lights. Inspired from their past travel locations and experiences, this innovative shop has made their dreams into reality. “Our inspiration came from our past travel experiences. Style Nanda was a huge inspiration for us to bring our own version of that kind of experience here in the Philippines. We also got the inspiration from Hotel Mexicola from Bali for the Coco Havana area. We are also a huge fan of instagrammable spots especially when we go abroad.” she explained. The team started planning on June 2018 and took them 6 months to finish the whole store.
Entering the store, the “Welcome to Pink Paradise” insta-worthy spot will welcome you. But wait there’s more! Exploring Paragon by the Penthouse, you’ll find other designed areas perfect for photo opportunities. From neon-lit signs to cute dressing rooms and ball pit, every corner is perfect to 'gram. So take out your camera and strike a pose!
“The idea was to have a different experience per area. As for the areas, we decided what would really make the customers post for the photo but it was challenging to make the concept of the areas complementing one another. “, Candie added.
Once you’re done shopping or if you’re already feeling tired from strolling and taking photos, have a break and try these snacks and drinks to refuel in their in-house food stall called Coco Havana. They offer milk tea, ice cream and waffles! Don’t worry because they have standing tables too so you can fully enjoy your food.
Overall, Paragon by The Penthouse is the perfect place for shopaholics and creative souls. Watch out for their mini workshops/event soon and look forward to what’s in store for Paragon. Drop by the new shopping destination in town and feel a whole different shopping experience. Invite your friends and family now because it’s definitely worth a visit! Enjoy shopping and gramming!
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